Bilak

Independent branding studio

Jestem
na pTAK!

Learn. Love. Care.

An identity that turns observers into advocates — for a bird conservation NGO building community through enthusiasm.

An identity that turns observers into advocates — for a bird conservation NGO building community through enthusiasm.

Tomasz Maciąg

Kinga Bożkiewicz
(Meteora Agency)

Brand discovery
Brand strategy
Naming

Tomasz Bilak

Visual identity system
Logo design
Brand identity elements
Illustrations
Brand Guidelines

Joanna Kotas

Brand identity elements
Illustrations
Social Media Templates

Adrian Knopik

Creative directing

Robert Franckowiak

Website design

In a conservation landscape often dominated by scientific authority and institutional distance, Jestem na pTAK! built their community differently. They understood that passion spreads through enthusiasm, not lectures. They needed a brand that could mobilize enthusiasts into advocates.

Bird watching brings together people from every background, united by curiosity. Jestem na pTAK! serves this community not as experts speaking down, but as experienced friends sharing knowledge.

We connected the free world of birds with people's passion to be close to them — creating a visual gallery that leaves space for both. The identity system encourages the community to create simple, single-line bird illustrations over that gallery.

The result is a brand that creates a gallery of natural beauty — celebrating birds while inviting people to become part of their world.

Explore other work

Let's create

authenticity

© Bilak 2018 – 2025.

Typeface: Plus Jakarta by Tokotype

Let's create

authenticity

© Bilak 2018 – 2025.

Typeface: Plus Jakarta by Tokotype