Klimat i Emocje
Caring begins with feeling.
Tomasz Bilak
Brand discovery
Brand strategy
Visual identity system
Logo design
Brand identity elements
Social Templates
While most climate organizations compete with data and reports, Klimat i Emocje offers something different: space for the emotional experience of the climate crisis. As an NGO working at the intersection of mental health and climate change, they create room for feelings that often go unspoken—anxiety, grief, hope, and care.
Their mission is to help people see emotions not as weakness, but as a source of connection and action. The climate crisis isn't just an environmental challenge—it's a deeply human one.
We built an identity that embraces this spectrum of emotions and their constant change. Rather than a static visual language, the system invites fluidity through a simple, tactile tool: stickers carrying emotional words and symbols. These become both a design element and a tool for dialogue—appearing on recycled folders, community posters, and everyday materials that meet people where they are.
The result is a tactile, human identity that grows and transforms with every touchpoint—just like the emotions it represents.
Aware of the impact of material use in our world, we decided to reduce the production of new promotional materials and focus on adapting existing ones.
NGOs often don’t have a dedicated marketing team, and many digital materials are created by the founders themselves. We designed simple templates for social media and a collection of stickers to support their communication.
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