In a conservation landscape often dominated by scientific authority and institutional distance, Jestem na pTAK! built their community differently. They understood that passion spreads through enthusiasm, not lectures. They needed a brand that could mobilize enthusiasts into advocates.

Bird watching brings together people from every background, united by curiosity. Jestem na pTAK! serves this community not as experts speaking down, but as experienced friends sharing knowledge.

We connected the free world of birds with people's passion to be close to them — creating a visual gallery that leaves space for both. The identity system encourages the community to create simple, single-line bird illustrations over that gallery.

The result is a brand that creates a gallery of natural beauty — celebrating birds while inviting people to become part of their world.